Revolutionizing Beverage Packaging: The Kellyone Design

Dongdao Creative Branding Group's innovative approach to beverage packaging

The inspiration behind the Kellyone design is the simple dot, which symbolizes an individual's innate mindset. This concept evolves into a galaxy-like shape composed of dots, representing the fruits and vegetables used in the beverage. This innovative design approach reflects the brand's commitment to providing healthy nutrition to its energetic clientele.

Kellyone is a product of Hongsheng Beverage Group, a giant in China's beverage industry. The innovative drink is aimed at young audiences, offering a unique beverage experience with unlimited combinations of 100 garden ingredients. This creative idea sets Kellyone apart from other beverage products in the market.

The realization of the Kellyone design is as intriguing as its concept. The bottle design is simple, emphasizing that ordinary things can be transformed into something extraordinary. The bottle measures 53.3mm in diameter and has a volume of 300ml. It is sealed with aluminum foil and topped with a black hemming cap. The label design starts with a simple dot, symbolizing the innate mindset of individuals. Infinite dots then transform into the shape of the drink's ingredients, symbolizing the infinite selection within the customer's grasp.

The packaging of Kellyone uses craft paper in a 'cell-like' installation. When fully opened, the product is displayed in a 360-degree view, adding to the unique experience of the product. The design project, which started in May 2015 in Beijing, was completed in July of the same year.

The Kellyone design faced several challenges, particularly in conveying its message through a simple bottle design. However, the Dongdao Design Team successfully overcame these challenges, creating a design that represents the infinite selection of ingredients and the innate mindset of individuals.

In conclusion, the Kellyone design by Dongdao Creative Branding Group is a testament to the power of innovative design in the beverage industry. Its unique approach to packaging, which won the Silver A' Packaging Design Award in 2017, sets a new standard for creativity and innovation in the industry.